This year, the Finnish Road Racing Association’s AKK’s Turku Tiellä program was rewarded for the year as a traffic item in Auto and Liikennegaari. The Safe Road program has been launched in Finland in 2013 and is based on the FIA Action for Road Safety campaign of the International Auto Racing Federation.
The prize was awarded to AKK’s Safety on the Road program for exemplary road safety work. In addition to the AKK, the Finnish Driving School Association was strongly rewarded with the program’s training activities. The program promotes road safety by, for example, maintaining free training in Finnish educational establishments.
The award was received by Sanna Heinonen, Project Manager, AMK and Jarmo Jokilampi, Chairman of the Car Association. The prize was awarded by President and CEO Ulla Niku-Koskinen from the Motor Insurance Center, and the Chairman of the Transport and Communications Committee, MP Ari Jalonen.
– The big thank you for this award is for skilled instructors. Training with young people must be responsible and interesting. Well-made high-quality material is interesting and helps export traffic safety messages, says Jarmo Jokilampi, President of the Car Association.
Over the years, top athletes of different kinds have been prominent in the promotion of road safety. For example, the F1 driver Valtteri Bottas, the MM racing driver Esapekka Lappi, the six-time World Cup medalist for shooting ammunition, and the triple world cup winner Kaisa Mäkäräinen, both the 2016 Actor of the Year and the five-time Paralympicist, Leo-Pekka Tähti, wheelchair player.
The “Safe On The Road” program’s operating principle has an impact on traffic attitudes through discussion and tangible work. By this year, the program has had more than 120 trainers and has reached more than 100 schools, as well as more than 6000 students studying in upper secondary or secondary school. In addition, there were more than 130,000 people in the program.
In addition to the Finnish Association of Car Clubs, in addition to the police, the partners of the national road safety program are currently involved.
“In the future, we want to be even more involved in road safety, and to bring this important message to more and more young people. We are delighted that we have great partners that will enable the nationwide implementation of the program and, of course, will still be able to persuade Project Manager Sanna Heinonen of AKK.